On May 17, 2018, the celebration of the winning team of the GER Business Award 2018 took place in the Austrian Embassy on invitation of Counselor Alexander Ehrlich-Adam of the economic policy department.
The $2.000 award has been granted every year since 2008 to recognize entrepreneurial spirit of high school sophomores - 10th graders come up with a new business idea for a fictitious company. The goal is to get an idea of what it is like to be an entrepreneur, learn how to work in a team, and develop time management skills.
After Jeff Wolff, the Austrian Co-Founder and CEO of IDENTIQi gave some valuable and inspiring insights into becoming an entrepreneur. This year’s winners Felicia Erb, Lea Kroemer, Sabina Maestle, and Kim Oltmanns were awarded for their company MBrace and its product, the safety bracelet BraceHer. This gadget is supposed to help girls and young women to feel safe in their environment without a constant GPS tracing. It looks like a normal jewelry bracelet but in case of emergency it is able to contact people for help besides providing a feeling of safety in one's daily life.